New ‘Social’ Technology to Help Identify KEY Trends for Medical Affairs

Google Trends, COVID-19 research, medical affairs, pharmaceutical analysis, social arbitrage

In this episode, Tom Caravela is joined by Tim Bialekki and Alec McCarthy to explore the intersection of Google Trends and the MSL role. The discussion delves into how Google Trends can be utilized in COVID-19 research and its implications for medical affairs and pharmaceutical analysis. The sp…

Jul 20^th • 35 mins listen

The 3 “Knows” of Effective Scientific Communication

scientific communication, Medical Science Liaisons, audience analysis, storytelling techniques, Key Opinion Leaders

In this episode, Tom Caravela is joined by guest Linda Traylor who discusses the 3 "knows" of scientific communication for Medical Science Liaisons (MSLs). She shares the framework of scientific communication and its impact on the value and expectations of medical affairs. Self-awareness and audienc…

Mar 11^th • 36 mins listen

From Interactions to Impact: How Medical Affairs Can Prove Its Value

Medical Affairs, SMART framework, scientific ROI, share of scientific voice, business case for SMART metrics, insights versus impact measurement, metric analysis, strategic impact, message alignment ROI, influence of Medical Affairs, implementation of SMA

In this episode, Tom Caravela is joined by Lusine Kodagolian to discuss how to measure the value of medical affairs. They explore the SMART framework, emphasizing its application in measuring scientific ROI and share of scientific voice. The discussion highlights the balance of various metrics and h…

Aug 12^th • 32 mins listen

Patient Education for Next-Generation Sequencing to Guide Cancer Therapy

Highlights From Today’s Episode “With next-generation sequencing (NGS), multiple biomarkers can be evaluated using one test. So, in cancer care, we’re learning that any given tumor may harbor a variety of variants. So, if we’re considering using in situ hybridization (ISH)…

Mar 30^th • 47 mins listen